Teaching David to Defeat Goliath – Brian R. Johnson

What you need to know about our guest:Brian R. Johnson solves for product visibility, engagement and conversion -- having helped over 20,000 brands sell over $1 Billion on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, brands & sellers through his Amazon PPC Troubleshooting community, coaching, innovative ppc software, professional training course and his flagship advertising & marketing agency, CANOPY Management.Related Links:Company site: https://canopymanagement.com/ Company LinkedIn: https://www.linkedin.com/company/canopy-management-llc/ LinkedIn Profile: https://www.linkedin.com/in/brianrjohnsonppc/ Company Facebook: https://www.facebook.com/canopy.management/ Facebook Profile: https://www.facebook.com/BrianRJohnsonOfficial Company YouTube: https://www.youtube.com/channel/UCLzAhGUWWoPLgDXxD0Q52sg Twitter Profile: https://twitter.com/BrianRJohnson Company Instagram: https://www.instagram.com/canopy.management/ Personal Site Profile: https://brianrjohnson.com/ Email: brian@canopymanagement.com The Question Bryan Enjoys Explaining:"How do I tell the shopper what's in it for me, what's in it for the shopper?"Answer:Have your marketing mindset already figured out. If I'm developing a new product, I should always be thinking about the benefit. The what's in it for me and to my shopper so that when I bring it to market my packaging, my product listing, even the features that I choose to have the manufacturer create for me are actually solving problems that I recognize that the shoppers have, who are shopping for my kind of product.Know it before you start.